Building a
strong brand:
the keys to a
distinctive
strategy

The new episode of our Savoir tenir compagnie podcast is now accessible online! Do not hesitate to listen to it or view it on our broadcast platforms!

Here is what we have prepared for you for the launch of this new episode.

What will we be talking about during this episode?

Today, thanks to the evolution of digital media, it is now possible to discover a wide variety of trends that will enable you to reach a wider customer base. However, because they change so rapidly, it can be difficult to find the right way to sell your products or services in increasingly competitive markets.

To help you build a unique marketing strategy, we have invited Isabelle Lafond, marketing manager for Groupe Abbatiello, to share her experience and valuable advice on the best practices for enhancing your brand.

In addition to describing her work with Groupe Abbatiello, Isabelle had the opportunity to explain how to use traditional and digital media in symbiosis to create a solid omnichannel strategy.

She also used her expertise to talk about the importance of producing authentic content that will make it easier for your target customers to identify with your brand, especially through partnerships with content creators.